The World’s Healthiest Sport” was a nation wide campaign promoting tennis for physical and mental wellbeing. The campaign featured billboards, signage, banners, print and digital advertisements, and social media content deployed across high-traffic areas, tennis clubs, and community centers. Static assets including postcards, posters, pop-up banners, and branded merchandise were distributed at grassroots events and tournaments. I created the comprehensive WHS toolkit for consistent implementation across all 17 USTA sections nationwide, providing each region with the resources to celebrate tennis as an accessible, health-promoting sport.